Objective:
The primary goal of the Curology website redesign is to enhance the user experience, modernize the visual design, improve mobile responsiveness, and increase conversion rates by providing a seamless and engaging journey for both new and returning users. The redesign will reflect Curology’s brand identity while ensuring accessibility.
The primary goal of the Curology website redesign is to enhance the user experience, modernize the visual design, improve mobile responsiveness, and increase conversion rates by providing a seamless and engaging journey for both new and returning users. The redesign will reflect Curology’s brand identity while ensuring accessibility.
Objectives:
Modernise Visual Design: Create a fresh and engaging look that aligns with current beauty industry standards.
Enhance User Experience (UX): Improve navigation, accessibility, and overall usability across all devices.
Optimize for Conversions: Design intuitive call-to-actions and streamlined user flows to encourage sign-ups and purchases.
Improve Content Engagement: Integrate personalized content and interactive elements to increase user interaction and community building.
Modernise Visual Design: Create a fresh and engaging look that aligns with current beauty industry standards.
Enhance User Experience (UX): Improve navigation, accessibility, and overall usability across all devices.
Optimize for Conversions: Design intuitive call-to-actions and streamlined user flows to encourage sign-ups and purchases.
Improve Content Engagement: Integrate personalized content and interactive elements to increase user interaction and community building.
This project showcased my ability to balance aesthetics with functionality, focusing on creating a user-centric design that aligns with business goals. By emphasising visual appeal and usability. I was able to deliver a high-performing website that enhances the overall user experience and supports Curology's growth objectives.
Interative figma file: https://www.figma.com/proto/yEgPR8TwxtW38tr5rq4uL5/Curology1?page-id=0%3A1&node-id=2-6&viewport=426%2C-387%2C0.08&t=WCCzDGkABJlO2DK8-1&scaling=scale-down&content-scaling=fixed&starting-point-node-id=2%3A65
